Importance of human-verified data in the automated era
Your sales staff needs a push, and you know where to go for new leads. But where do you look for them? And which leads will be the most beneficial to your team’s performance? More businesses are relying on AI-generated leads to assist their sales teams, but is AI always the best option? We'll address five misconceptions that encourage sales teams to prefer AI-generated leads in this post, as well as the reasons why these beliefs are false. Although AI-generated leads may appear to be a good concept on paper, they will never be as good as leads that have been confirmed by a human.
Illusion 1: You must look for a sales data provider that has as many contacts as possible
At first look, this may appear to be a no-brainer. You want to receive a decent return on your money when you buy leads. As a result, you should look for a sales data source that can provide you with as many leads as possible for the money you spend. When you start exploring for data sources and trying to locate the most leads for the least amount of money, you'll see that organisations who provide AI-verified data sell a lot more leads for a lot less money. As a result, it appears that AI-generated leads are your best chance.
Reality: Quantity is Not Quality
But hold on a moment! What if you approached return on investment in a new context? What if, rather than focusing on the leads you'll get for the money you'll spend, you focused on the clients you'll get? You see, cost per lead and cost per closed opportunity are two very different things.
Even if you purchase a large number of leads from an AI-generated lead provider, not all of those leads will become clients. Buying more leads does not automatically result in more clients, as quantity does not always imply quality. When purchasing B2B data, you should aim for the greatest possible quality.
Sales Intel's database has millions of connections with email addresses and millions of mobile phone numbers. All of these connections has been thoroughly validated, making them more useful than contacts in a typical AI-generated data database.
Illusion 2: Artificial Intelligence Verification Is More Common Than Human Verification
This is a very regular occurrence. People think that because AI can operate around the clock, they should receive their B2B data from an AI-generated database. As a result, the data in an AI-generated database should be checked more often, correct?
Reality- Human-Verified Companies Verify More Frequently
Wrong! It's odd, but it's accurate, and here's why. The amount of data in an AI-generated database is prized over the quality. As a result, those in charge of an AI-generated database will concentrate on creating new connections instead of re-verifying old ones.
This oddity is accentuated by the fact that some inaccuracies are undetectable by AI, no matter how many times it verifies the data. Before your sales team takes the data through the last confirmation: the sales call, it's a good idea to have a set of human eyes on it.
Illusion 3- Verification by humans is susceptible to human error
However, we are all aware that humans are, well, human. People have bad days at work, make stupid mistakes, and even fall asleep at their keyboards. AI never forgets to drink its morning coffee or arrives late to work. Isn't this implying that AI verification is superior?
Reality- Human verification is more accurate
Not at all. When we talk about human verification, we're really talking about double-verification. All information that has been confirmed by a person has been checked at least once by an automation. That means you're receiving the best of both worlds: an AI's high performance and a human's accuracy.
Illusion 4- Verification by humans is not a smart investment
But, let's face it, many company investments are just a matter of cash and cents. You want the highest possible return on your investment. You're trying to come up with a B2B marketing plan that will get you the most clients for the least amount of money. Marketing plans may be costly in general, and can you afford human-verified data when all of the other expenditures of a B2B marketing strategy are considered?
Reality- Human Verification is A Successful B2B Marketing Plan
You can, in fact. Although developing a thorough B2B marketing strategy can be costly and time-consuming, you can save money by incorporating human-verified data into your marketing campaign with adequate strategic planning. As previously said, while human-verified data may be more expensive at first, it will save your firm a lot of money in the long term. Investing in human-verified data is also an investment in the morale of your firm. Human-verified data guarantees that your sales force is pleased and satisfied with their work as a result of their increased success.
Illusion 5- Artificial Intelligence (AI) Is More Flexible and Adaptive Than Humans
The misconception of flexibility is a final misconception that frequently attracts corporations to AI-generated data. Many individuals believe that AI is more flexible and simpler to deal with than humans since it is not bound by human tendencies. Many businesses believe that if they have unique or particular verification requirements, they should use an AI-based solution.
Reality- Human verification is more flexible
But nothing could be far from reality. Companies that employ human verification to review their data, such as VLMS, are extremely adaptable. Our verification model at VLMS is an example of flexibility.