Strategies for lead generation funnel opening roads for new clients daily

Strategies for lead generation funnel opening roads for new clients daily VLMS Global

Being a business leader you may be very sure that business requires a persistent flow of leads. But converting those leads into potential customers is more important. Lead generation depends on various factors such as social presence and website traffic. However, you need a premium system to align leads and convert them to full-time customers. 

What is a lead generation funnel and why is it needed?

Lead generation funnel is all about converting a lead into a prospective customer. But is it really that sorted? Hearing about converting will make you feel easy and excited. Although, lead generation funnel is not so easy to manage. It is a process of converting strangers who are not aware of your products and services into prospective customers who are ultimately ready to pay for your services. Three main components of any lead generation funnel include attracting, engaging, and converting. 

Developing a lead generation funnel is crucial because it offers an overview of the buyer’s journey. It also helps in help in representing how a lead will react and interact with your company. The more personalized and targeted your interaction with leads is, the more likely they are to convert into happy customers. 

It is obvious that at every phase of the funnel, you will treat your leads differently. All of them will be having diverse needs and wants as per the stage at which they are in the funnel. To gain a better understanding of how you can efficiently interact with each lead, let’s bifurcate the lead generation funnel into three parts- top of the funnel, middle of the funnel, and bottom of the funnel. 

Top of the funnel stage is all about making the leads aware of your product. Here you can try different ways to grab the attention of leads. The Middle of the funnel includes creating an urge of interest in your product in leads. This is also known as the stage of lead nourishment stage. Bottom of the funnel is the final stage where customers are ready to buy and they make a buying decision. 

5 essential steps to creating a lead generation funnel

  • Understand your audience

Here, your future leads are at different stages in their buying journey. They may be unaware or confused about their needs and problems. They are looking for a solution which may be yours. Also, they may have used a similar service earlier but were not satisfied due to any reason. Your job here is to before attempting to establish a connection with them, you need to understand their pain points. With this, you will be able to customize your product accordingly. 

  • Awareness of your company

After understanding your audience, this is the time to connect with them. People at this stage are not looking for any solution, they are just confused about their needs. They need someone who can guide them and they are not aware of your product and company. Here, your task is to make them aware of your company through various channels and techniques like a paid advertisement, social media presence, and email marketing campaigns. 

  • Converting website traffic into leads

Now that the site visitors know who you are and what you offer, they now trust you and want to explore more services apart from blogs and other content you were offering. Now, is the time you can convert your site visitors into leads. You can do this by delivering something extra special that mesmerizes your visitor and they give you contact information. This way you can connect with them later and convert them into leads. 

  • Qualifying leads

Lead qualification is extremely important for you. So now you have converted them to leads, this is the time to make them purchase your service. Qualified leads then have more chances to get converted into potential customers. 

  • Lead nurturing

Here, at this stage, you are having expertise about which leads are best or who can be converted into buying customers. Leads here are now interacting with you. They are responding to your emails, receiving your calls, and every day visiting your website. Your job here is to nurture them and make them engaged with tailor-made solutions so that they can be your all-time customers.