Some really common but ineffective sales tactics to avoid

Some really common but ineffective sales tactics to avoid VLMS Global

Most businesses are day and night thinking about increasing sales and revenue. This is natural and obvious as business leaders look for the overall development of their business. Sales are so critical that every step has to be taken with utmost intelligence. However, in today’s scenario, sales have lost their importance. Every business is constantly grilling in converting leads to sales. But they are forgetting the steps and mistakes they make in the name of sales and revenue. Let’s take a look at some of the common mistakes that should be avoided. 

  • Addressing objections that customer does not highlight

It is excellent that you are answering and addressing the concerns and objections of the customers. Even customers like it when you handle or sort their complaints effectively. This impresses them, but unnecessarily addressing objections that have yet to come up in customers' eyes is not so okay. It is suggested that you should only stick to the concerns or complaints that customers want. 

  • Leaving the next step for the customer

It is observed that many of the sales emails and communications end with, ‘Are you interested?’,’  Want to learn more about this? And then, the sales team brainstorms and complains that they do not get customer responses. You are asking customers to take the step independently. You have to fix this by keeping the ball in your court only. Try other ways, such as ‘Let’s meet in the coming week’ or connect over a call for more discussion. 

  • Selling features instead of results

One of marketers' most common mistakes and misconceptions is that they think customers purchase a product because of its features and qualities. The hard truth is that customers today need help quickly deciding to buy a product because they like the features. Instead, customers analyze the impact the product will have on their lives. Rather than making customers count the elements, you should display the difference between your product and rival products. 

  • Faking relations

While pitching the product on a sales call, many representatives ask how you are doing to prospect. Asking this is not remarkable; representatives should maintain professionalism and keep cordial relations. The person initiating a sales call should keep everything within the line to satisfy customers.  

  • Balance between talking and listening

Naturally, you aim to convert the prospect into a purchasing customer, which can reflect in your sales pitch. You can get excited or even nervous while conversing with your potential, but here you must be sensible and identify the line between listening and talking. Please keep yourself calm and listen to customers instead of talking constantly. If you don't do that, this can irritate your prospect. You can also calm your mindset by thinking that sales are a two-way activity that includes listening, thinking, and reacting.